The Marketing Dissector has
been thinking about New Year's resolutions for 2010. Once a year, it helps to remind ourselves of
the important things, like long-term goals and principles to live and work
by. Some ideas that make us better
marketers do not involve tips, tricks or tactics. In this time of rapid change and
experimentation, any idea or practice that helps us be better learners—and
teachers—is a winner.
With that in mind, here's just a sample of my New Year's resolutions. The entire resolution list can be found in a guest blog post (here) at a great new resource you should check out: B2Bbloggers.com.
"I promise to:
- always apply the "so what?" test to everything I read, say, think, believe and especially, advocate. (WARNING: This requires that skepticism and analysis be applied to all ideas, including those of people you know, respect and admire.)
- occasionally take the opposite side, just to play devil's advocate and tweak the know-it-alls.
- approach whatever I have to sell from the point of view of making it easier for the buyers to find and buy.
- embrace the ambiguity of everything that is happening around me even while I seek out insight and new ways to understand and learn from it.
- never take offense when someone disagrees with me. Disagreements are normal, helpful and necessary.
- work to make 2010 the year that sales and marketing actually got aligned and the long war ended.
- try to underpromise and overdeliver in all things.
- never use the "change or die" metaphor, but try not to hurl whenever someone else does."
What are your resolutions for 2010?
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